2012-2013 Annual Report

 

 Notable Accomplishments

  • 75th Anniversary Celebration Last Bison 5.19.13 Annual report dkp. 2-4
    • Maya Angelou Lecture
    • Then and Now Signs installed throughout Garden
    • Garden Heritage signs installed around Mirror Lake
    • Reflections of Nature Glass Exhibit
    • Published special 75th Anniversary issue of Bloom
    • Wedding Giveaway Contest
    • NBG 5th Annual Bridal Open House
    • Last Bison Concert in partnership with VA Arts Festival –1,700 Garden guests
    • Best of Hampton Roads Awards
      • Best Banquet Events –Best of ‘757’ Silver – Overall in the region
      • Best Local Attraction – Southside Silver
      • Best Place to Picnic –  Best of ‘757’ Silver – Overall category
      • Redesigned and launched new website
      • NBG became certified as a Reference Garden by American Conifer Society for the Southeast Region.
      • Purchased 14-seat shuttle for special group and donor tours
      • Created Water Response Plan with Norfolk International Airport
      • Created new Video Blog program
      • Acquired Consortium funding for Education Van
      • Staff visited VA Beach, Lewis Ginter, Atlanta Botanical Garden and Callaway Gardens holiday light displaysAnnual report charts Incom 2013 p. 2-4

Vital Statistics  

  • 285,474 – Total Attendance
  • 17,104 – Children’s program attendanceAnnual report charts expenses 2013 p. 2-4
  • 574 – Number of children’s programs
  • 4,954 – Adult program attendance
  • 578 – Number of adult programs
  • 8,193 – Total memberships
  • 1,615 – Volunteers (groups count as one)
  • 22,302 – Volunteer hours
  • 896  – Total functions requiring setup
  • Website visitors: 1,335,309

Horticulture and Maintenance

  • Construction of the Infinity Garden arbor was completed. Annual report hort. p2-4 dk
  • Two sets of living wall planters and an espaliered fruit tree system were added to the edible display garden in WOW.
  • The Rose Garden Bridge hayrack containers were installed.
  •  Pots at the end of Rose Garden Bridge were installed.
  •  The NATO Bridge hayrack containers were planted with a mix of unusual succulents.
  • Selected and planted 60 understory/small trees in celebration of  Queen Elizabeth’s Diamond Jubilee with the Norfolk Sisters Cities Association.
  • Completion of columns and stone walls for the Reflection Garden entrance.
  • Installed a Glenn Dale Azalea Educational Sign in the Old Rhododendron Garden and McDonald Azalea Educational Sign in the Rhododendron Glade.
  • Programming for DGOL synchronized show done in house instead of outside contractors.
  • Approx. 6,400 plants produced from Nursery for Plant Sale 2013.

Education and Communication  Annual report Educationp.2-4 dk

  • Implemented audio Cell Tour program
  • Implemented online registration
  • 19 graduates of Beginning Floral Design certificate
  • 6 graduates of Intermediate Floral Design certificate
  • Offered 11 new programs that teach Green gardening practices
  • Acquired professional HD video camera and editing software
  • Redesigned and launched new website
  • Hosted SHRMF (South Hampton Roads Museum Forum) Teacher Open House to highlight school programs from area museums with 16 area museums represented.
  • Partnered with Chesapeake Bay Foundation and Virginia Beach Public Schools for teacher trainings and curriculum development.
  • Polar Express revenue: $35,225.90. Attendance: 3,533 participants

Donor Relations

  • 2,571 new families joined the Garden this year.
  • 31 new Garden Patrons joined our donor program this year.
  • Dominion Garden of Lights:
    • Partnership/sponsorship with Dominion continues.
    • Almost 4,000 military families took advantage of our Monday Military Appreciation Nights sponsored by USAA for the second year.
    • Food Lion sponsored again for the 6th year in a row.
    • Dollar Tree sponsored the second annual “Million Bulb Walk” which generated $43,000 with over 4,000 participants.
  • Four families purchased a teak bench naming opportunity at the $5,000 and $10,000 levels.
  • For the third year, The Virginian-Pilot sponsored 12 homeless ForKids children at the NBG summer camp.
  • The Garden received a second planned gift from an estate sale of a long time member.
  • $13,000 was raised for our “Day of Nature” scholarship fund for underprivileged children to visit the Garden at no cost.
  • Thanks to a matching gift opportunity, we raised $44,312 to support our ongoing children programs and activities.
  • WVEC-TV 13 sponsors our 75th anniversary year with 15 second commercial advertising for our plant sale, Million Bulb Walk, Dominion Garden of Lights, Family Fitness with Fido and a general commercial about the Garden.

Visitor ServicesAnnual report Visitor services p.2-4

  • 105 couples married
  • 161 photo sessions scheduled
  • 4,463 memberships sold at Front Desk.
  • Greeted 149,060 Guests
  • 69 Plant Society meetings
  • 7 Plant Society Shows
  • 2 Civic League Picnics
  • Coordinated 9/11 First Responders Day
  • Inter-Departmental Meeting with Lewis Ginter Staff
  • Coordinated staff Holiday Party on Spirit of Norfolk Customer Service Training with Whole Foods
  • Secured new Vending Company and Seasonal Coffee Sales
  • 5 Regattas with EVSRA – Revenue totals $7,223 and 878 guests
  • New carpet installed in Baker Hall
  • Created new booking procedures for group tours-which maximizes use of Garden resources
  • Created new profile sheet for tour operators, a reference and selling point for tour companies
  •  60 corporate rentals generated $65,065 – 148% of budgeted goal and brought 5,175 guests to the Garden.
  • Renegotiated contract with preferred caterer to include 7% catering commission on all their banquets by Creative Catering of VA.